Aushorse Investor’s Guide 2022
Aushorse proudly promotes Australia as the leading source for breeding and the sale of high-quality thoroughbreds, as well as the pre-eminent country to invest and race in. During the ‘pandemic years’, with overseas investors largely unable to make it out to Australia to inspect horses due to COVID, creating a digital guide was crucial to help convince investors to dig deep into their pockets and get involved.
A visual story told through numbers; by creating a continuous one-page scrolling website and integrating subtle animations and imagery to break up text blocks, we enticed the user to keep scrolling. A set of social media tiles was also created to support the launch campaign, highlighting a few of the key statistics to tie the story together.
