Club rugby is fueled by passion and a genuine love of the game. Sure, the score matters and for some it's a stepping stone for higher honours, but at the end of the day that's not the reason why the majority play.

Our challenge was to build anticipation for the upcoming season, and showcase the unique identities and cultures of a select group of clubs in Auckland.

All videos were shot in a journalistic style — natural and unscripted, and on average performed 75% or better than other content posted to the Auckland Rugby Facebook page.