BurgerFuel x Short & Wide

BurgerFuel came to us with a problem — how do we get 90s kids, who are all about 'new food discovery', to try the new PBJ burger without a fear?

Our solution was a slightly uncomfortable throwback to the old school yard, with that iconic childhood sandwich filling. And with the team from Short & Wide, we were able to concept, shoot and produce our first rap video within a week.