Honey Badger Cricket

Pre-summer campaign

Leading up to the 2018/2019 cricket season, Honey Badger Cricket required a strategic creative campaign to drive consideration for their brand (and in turn, sales) in the weeks leading up to the start of summer.

Our job was to get Kiwi cricketers of all levels, who were in the market for a new bat, but usually only consider the traditional brands they see used in international cricket or ones they've used before, to consider Honey Badger Cricket as a genuinely quality bat option that will help them pile on the runs for the upcoming season.

It was all about spending more time in the middle.