Private Bin Summer campaign
The Villa Maria Private Bin range is approachable, consistent and excellent value for the everyday wine drinker, however the target audience for Private Bin don't always think or take into consideration the nuances of the wine notes and flavours when it comes to choosing a bottle of wine. They often get more excited about the experience, moment or occasion that is associated with it.
At a more emotive level, their selection criteria includes the suitability for the experience, feeling or occasion that they're buying for. So with this in mind, our summer campaign positions our Private Bin range as the perfect pairing for a range of life’s moments.
We helped Villa Maria deliver a TTL campaign to sustain market share of Private Bin, and connect with target consumer in an emotive fashion. We produced a range of content including digital, social, OOH, video and more.