CASE IH is a leading global brand in agricultural machinery and tractors. They reached out to us to help create localised promotional content for their product range in New Zealand and we’ve since continued to work with them on digital content.
CASE IH has made a global impact through its long history. We wanted to localise their efforts and utilise their digital platforms to showcase their brand with a personalised approach to Kiwis.
Kiwi men respond well to light-hearted content and subtle humour, so we needed to communicate this through their brand identity and all promotional content. We wanted to communicate the benefits of CASE IH tractors to their target audience. We’re doing this by capturing video content, focusing on relevant information and benefits in a light-hearted way with moments of subtle humour.
We’ve created video content that highlights CASE IH tractors, relevant information and the benefits of these products, and utilised their brand ambassador Sam Cane, a well-known rugby player, to add elements of authentic Kiwi tone and humour that resonates with the audience.