Crayfish Capital

Crayfish Capital is a high-growth investment fund concentrating on reliable and precise investment choices. Wanting to help you make smarter decisions, this start-up exists to complement your current financial management. Crayfish Capital needed a brand that was professional and approachable, conveying the ethos of their company.

With a minimalistic approach, we decided to produce a slick, reliable and professional brand that you can trust. Employing a nautical theme to represent the oceans that surround Aotearoa and align with their brand name, the identity we crafted encompasses the three core colours of red, white and blue. Red for the crayfish and to represent their passion; white for simplicity and to represent virtue and trustworthiness; and blue for the ocean and to represent the strength and reliability they embody.

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