Crayfish Capital is a high growth investment fund concentrating on reliable and precise investment choices. This start-up exists to compliment your current financial management and help you to make smarter decisions. Crayfish Capital wanted us to create a brand that was professional and approachable, conveying the ethos of their company. They also wanted a nautical theme to represent the ocean and to align with their brand name.
We created their branding by encompassing colours of red, white and blue. These colours reflected red for their crayfish logo, white for simplicity and blue for the ocean. With a minimalistic approach, we wanted to produce a slick, reliable and professional brand that you can trust. The brand development assets that were created included a logo, stationary, business cards and signage.