F45 Remuera/Ellerslie

Fitness made to inspire

F45 Ellerslie and F45 Remuera goal was to promote their ‘45 Day Challenge’ and ‘7 Day Trial’ across digital platforms, including Instagram and Facebook. They wanted to target members within their area and get more leads through their sales funnel.

They also wanted to produce great video and photography content to work alongside their promotional efforts.

Challenge

With the continual growth and popularity of fitness studios across Auckland, F45 Ellerslie and F45 Remuera wanted to advertise their promotions to gain more leads through paid digital executions.

Insight

Create content that would set them apart from their static franchise branding, making their gyms more personalised, unique and identifiable.

Execution

With that in mind, we provided them with a variety of content to utilise across their digital platforms. We also ran paid Facebook ads to promote their ‘45 Day Challenge’ and ‘7 Day Trial’.

Impact

From January to March 2021, we rolled out four targeted Facebook advertising campaigns in selected weeks, resulting in over 100,000 impressions and reach.

Black Hexagon
37K
Total Reach
Black Hexagon
74K
Total Impressions
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Concoction Bolt