Goldpine – ‘Born From Nature’
With a growing focus on climate change and the role of carbon, Goldpine wanted to highlight the power of wood and its ability to sequester carbon and lock it away from the atmosphere.
What better way to communicate the benefits of a natural product than by creating a nature documentary with the product as the hero character, telling the story of its life from tree to post and the hard work it does to capture carbon. A campaign in disguise, ‘Born from Nature’ cuts through the usual advertising noise with beautiful imagery and powerful messaging.
