Outdoor timber specialist, Goldpine, have been producing natural timber products for New Zealand’s rural communities since 1977. Working with them since 2015, our strategic direction for the brand firmly positions them as a trusted industry leader. By refining their brand positioning, messaging, and marketing, we’ve helped amplify Goldpine’s growth and enabled them to focus on innovation and what they do best.
Executing this vision included rebranding the company with a fresh identity. To create the all-important logomark, we drew on the core element of all their products – pine. By simplifying the three-pine tree motif from their original logo and placing it boldly on top of a more contemporary wordmark like a crown, we’re putting the pride back in forestry. The tree triangles are an icon of the brand, as distinct and recognisable by themselves as they are in the full logomark.