ICC Women’s Cricket World Cup
In 2022, New Zealand hosted the ICC Women’s World Cup for the third time. The tournament is the pinnacle of women’s cricket globally, with the best cricketers in the world going head-to-head.
Needing to connect, entertain and inspire, our creative strategy was to show the world the energy, atmosphere and powerful performance that would play out during the tournament with an engaging TVC. Portraying a passionate and culturally appropriate representation of New Zealand and our heritage, “Let’s Show Them” is as much a call to action as it is the strength and spirit embodied by progressive sportswomen – a bold demonstration of how far the game has come.
