JFC
A leading construction company in New Zealand with a strong focus on infrastructure and civil projects, JFC values people, quality and performance above all else. Already an iconic and well-recognised brand, they needed an evolution, not a revolution.
Championing what came before and refining it for the future, our approach to strengthening their brand identity included a refreshed colour palette, textured patterns, and typographic treatments to be rolled out across all brand collateral.
