A leading construction company in New Zealand with a strong focus on infrastructure and civil projects, JFC values people, quality and performance above all else. Already an iconic and well-recognised brand, they needed an evolution, not a revolution.

Championing what came before and refining it for the future, our approach to strengthening their brand identity included a refreshed colour palette, textured patterns, and typographic treatments to be rolled out across all brand collateral.

JFC Image 1
JFC Image 2
JFC Image 3
JFC Image 4
JFC Image 5
JFC Image 6
JFC Image 7
JFC Image 8
Concoction Bolt