JFC is a leading construction company in New Zealand that has a strong focus on infrastructure and civil projects. Their brand values are built around the three pillars of people, quality and performance. JFC needed assistance with their rebrand and visual identity. which needed to be cohesive and well defined.
Our approach needed to be cohesive and well defined when rebuilding their brand. We included textured patterns, photography and refreshed colours that laid outside of their existing identity. To ensure consistency across their rebranding phase, we developed brand guidelines to help manage the outcome.