Oli Bartosh was looking to create a professional entity from the demand that he has created over the past several years. His business was all about the everyday tennis player who wants to improve but leave the high-performance side of tennis to the pros. Working with gym complexes to offer tennis coaching services, he found that people are quite often willing to throw tennis into the mix of fitness activities they complete each week.
Concerned that tennis can sometimes be viewed as old-fashioned, we needed to create effective branding that was modern, disruptive and fun. Alongside naming ‘The Racket’, we crafted a brand identity based on old images, making them bold, quirky and eye-catching.