Oli Bartosh was looking to create a professional entity from demand that he has created over the past several years. He set up the business to target the everyday tennis player who wants to improve and leave the high performance side of tennis for those who want to chase that area. He works with gym complexes to offer a tennis coaching service to complement their existing offering. He has found that quite often people are willing to chuck tennis into the mix of activities that they complete each week.
Our aim was to develop clean and effective branding for the business. We came up with the name ‘The Racket’ and developed a clear identity behind the brand. Tennis can sometimes be viewed as old-fashioned, so we created branding that was modern, disruptive and fun. We took old images and made them quirky, modern and street. Along with the branding, we also provided website design and development.