When someone tries Villa Maria wine, they’re more than likely to buy it. They approached us with the challenge of driving consideration for the brand before someone has even tried it.
As one of New Zealand’s most awarded wine companies, we knew their product was good. By crafting a product with a history that dates back to the end of the Stone Age, we needed more than good wine. We needed to connect them with their consumers in the here and now, in the moment. Our strategy for the wide-reaching “Make the Moment” campaign was to celebrate all those moments in life where Villa Maria is perfectly paired.