Westridge Construction is a Christchurch based company with a genuine commitment to private developments of heritage buildings, providing earthquake-resistant strengthening. Their projects are dedicated to restoring old beloved buildings back to their original form. Westridge Construction is very detail orientated, with strength and symmetry important in all of their work. They wanted their brand to represent this, adding the colour navy along with clean and simple lines.
We knew that symmetry was important to Westridge Construction, so we took that into consideration when we created the 3D inspired logo. We also included their preferences for clean and simple lines when selecting their brand executions. The client was open to most colours but liked the idea of navy blue. Simple but strong branding is what we were wanting to achieve across their logo and business cards.